Blog
What the directory shows.
We hold 259,317 Nigerian business listings across 185 cities. Some of what that data says is uncomfortable, most of it is useful, and almost none of it gets published anywhere. This is where we publish it, next to the practical guides that come out of it.
Data studyLatest
Nigeria's five-star problem
We looked at the star rating on every rated business in our directory. 61,481 of them are a perfect 5.0. Three quarters earned it from three reviews or fewer.
~8 minute read
Buying guide
How to read Nigerian online reviews
The average is the least useful number on the page. Here is the order to read a review section in, and the four tells that separate a real one from a bought one.
~7 min
Buying guide
How to check a Nigerian business is real before you pay
Six checks, about fifteen minutes, mostly free. Do them in this order, because the cheapest ones eliminate the most.
~8 min