Ranked #347 in Supermarkets · Lagos
Shop Direct
- Open Sundays
Sources and dates
- Listing source: Google Places; record fetched 30 May 2026.
- 5 Google rating/review records held, 5 with written text; newest published 26 July 2024.
- Review records fetched 30 May 2026.
- Stored review analysis updated 30 May 2026.
- Ranking computed 4 October 2026.
Source fetches, review publication and ranking calculations are separate dates. A recent fetch or score does not make an older review recent or confirm every business detail.
What our review analysis found
Loyalty reward program issues and frequent debit card errors mentioned by multiple reviewers.
- limited variety
- unfriendly staff
- card payment errors
- bad yam
- moderate prices
- good parking
Stored review sentiment: Mixed.
Analysis updated 30 May 2026. This summarises Google review text, not a recent visit or confirmation of services. The excerpts below may differ from the reviews used for that analysis.
Why this is ranked #347 in Supermarkets in Lagos
These are the six stored score components for this business. The current list also checks category and location evidence; nearby entries are labelled separately. Paid placement is not a score component.
Score by dimension ▾
Composite score 54.7 of 100
- Google rating69
- Review volume80
- Review recency11
- Profile completeness33
- Review sentiment44
- Verification0
Scores 0 to 100 per dimension. See how we rank.
About
Shop Direct is one of the supermarkets in Lagos, located at 115 Tafawa Balewa Cres, Surulere, Lagos 101241, Lagos, Nigeria. Its recorded Google rating is 3.9 stars from 257 reviews.
On Google, Shop Direct is listed under Grocery or supermarket.
Google ratings and review excerpts
- Zarah2 years ago1.0 out of 5 stars
It used to be a very good and affordable supermarket. But not anymore the have limited varieties to pick from, the staff aren't friendly the really need to be trained on Customer service plus the Never have change .
- Ahmed O.2 years ago4.0 out of 5 stars
A one storey building supermarket just by the entrance gate of the Tafawa Balewa square. Parking space available for just 2 cars simultaneously. Easy payment by the shop entrance. Staircase (2 step) and wheelchair accessible entry. Items are priced with ink for easy shopping. All…
- Karima M.3 years ago3.0 out of 5 stars
This used to be my go-to place for provisions until they had a back end issue with their loyalty reward program. Items also became unreasonable pricey, options became limited as well. Their tubers of yam are always bad. On a scale of 1-2 chances 5 or more of their customer has…
- Kene E.7 years ago5.0 out of 5 stars
Shop Direct supermarket sells virtually everything needed for household goods and household consumables. Their store is quite big and their parking space is professionally managed. The counter cashiers are fast and friendly. Their prices are cheaper than most stores their size…
- Omenkukwu C.8 years ago3.0 out of 5 stars
I do my personal grocery shopping here. It's a good supermarket which stocks almost all your house needs. I also think the prices are fairly moderate. I give it a 3star because I think the staff there need to be better trained in customer service. All in all, it's a good place…
Google reviews excerpted from Google Maps. Full text and additional reviews remain on Google, where each author published them. © respective authors; Ranked displays short excerpts under fair-use principles to inform readers about ranked businesses.
Shop Direct: quick answers
- What is Shop Direct's phone number?
- You can reach Shop Direct on 0813 820 5040.
- Where is Shop Direct located?
- Shop Direct is located at 115 Tafawa Balewa Cres, Surulere, Lagos 101241, Lagos, Nigeria.
- What are Shop Direct's opening hours?
- Monday: 8:00 AM – 9:00 PM; Tuesday: 8:00 AM – 9:00 PM; Wednesday: 8:00 AM – 9:00 PM; Thursday: 8:00 AM – 9:00 PM; Friday: 8:00 AM – 9:00 PM; Saturday: 8:00 AM – 9:00 PM; Sunday: 11:45 AM – 8:30 PM.
- Does Shop Direct have reviews?
- Yes. Shop Direct is rated 3.9★ from 257 Google reviews on Ranked.
More supermarkets in Lagos
Other supermarkets ranked on Ranked in Lagos, ordered by our independent score.
- Jendol Superstores Egbeda★ 4.3 (3725)
- Hartleys★ 4.3 (1790)
- PRINCE EBEANO SUPERMARKET GRA, IKEJA★ 4.4 (4498)
- Farm Flavors Yaba★ 4.8 (6)
- Bokku! Mart Shogbamu Street Bariga★ 3.9 (73)
- Phylmart Supermarket★ 4.2 (26)
- Sureman Food Essentials★ 5.0 (1)
- Yaji Mega Store★ 5.0 (1)
- Hua Fei Chinese Products Supermarket★ 4.2 (70)
- 234 supermarket Services★ 4.3 (24)
- AG MART SUPERMARKET★ 4.3 (22)
- Park N Shop - Spar Supermarket★ 4.4 (20)
- Asiana Mart★ 4.2 (13)
- Shop Moore Superstore★ 3.8 (173)
For business owners
Own or manage Shop Direct?
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